ESOMAR Q&A
Explore 37 essential questions and answers about ESOMAR to enhance your understanding and knowledge.
Q1. What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses such as direct marketing? If so, what proportion of your work is for market research?
Ilika Insights has provided online samples for market research since 2022, though our company’s founders have been involved in online research for years. We have conducted thousands of online surveys, and their industry knowledge dates back. One hundred percent of Ilika Insights work is for market research. Thanks to our commitment to data quality.
Q2. Do you have staff with responsibility for developing and monitoring the performance of the sampling algorithms and related automated functions who also have knowledge and experience in this area? What sort of training in sampling techniques do you provide to your frontline staff?
The team responsible for developing and monitoring our proprietary sampling algorithm is led by our co-CEO, Vishal Gupta, who already possessed more than 2+ years’ experience in online sample platform development when he created Ilika Insights. . Every member of our frontline team boasts good experience in online sampling operations, undergoes extensive training when they join Ilika Insights, and is routinely reviewed thereafter. Certification requires that we maintain formal training manuals that outline sampling techniques, data security, quality control, and more.
Q3 What other services do you offer? Do you cover sample-only, or do you offer a broad range of data collection and analysis services?
Apart from online sampling, we offer product research, but for CATI services, we are still working on it and soon going to launch.
Q4 Using the broad classifications above, from what sources of online sample do you derive participants?
Organic approach with proper SEO to make it search engine friendly. collaboration with survey partners or influencers in every country to reach a wider audience. we attract users through incentives such as gift cards, discounts, or exclusive content to encourage survey completion.
Q5 Which of these sources are proprietary or exclusive and what is the percent share of each in the total sample provided to a buyer? (Assume proprietary to mean that the sample provider owns the asset. Assume exclusive to mean that the sample provider has an exclusive agreement to manage/provide access to sample originally collected by another entity.)
20% of sample from our database of users and rest are from our and others vendors panels.
Q6 What recruitment channels are you using for each of the sources you have described? Is the recruitment process’ open to all’ or by invitation only? Are you using probabilistic methods? Are you using affiliate networks and referral programs and in what proportions? How does your use of these channels vary by geography?
We acquire users through a variety of channels, including search engines, affiliate marketing, referral programs, banner advertising, and social media. There is a good mix, with the majority of them coming via affiliate marketing. Recruitment is open to everyone in the specified market, with a minimum age of 15 or 16. The use of these channels is consistent across markets.